Wednesday, August 23, 2006


From today's Guardian:

A radio advertisement for a government website showing children how to avoid online paedophiles has been banned after a listener who tried to use the link was taken to a porn site.

The campaign, run initially by the Home Office and recently taken over by the Child Exploitation & Online Protection Centre, aimed to promote safety website

However, the radio ad, which ran on GCap Media's Nottingham station 96 Trent FM, did not distinguish between the use of the letter "u" in the web address and the word "you".

A listener who typed in the incorrect address - using the spelt-out word "you" -complained to the Advertising Standards Authority that she had been taken to a website with a plethora of classified listing links, including some to explicit adult websites.


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