Tuesday, April 25, 2006

Youth Clubs: five-year deal to host adverts

Almost missed this story from Children Now:

A leading youth club network has signed a deal that could see hundreds of clubs hosting adverts targeted at children and young people…

Clubs for Young People (CYP) said the scheme was a great opportunity to generate extra income for centres and get educational messages across. But the media company that will obtain the advertising said it wouldn't rule out taking adverts from companies such as McDonald's.

CYP, a network of more than 3,000 clubs for 11- to 25-year-olds, finalised the five-year contract with FBI Media last week.
In the interests of ensuring the club members have access to a wide and balanced range of information, let’s hope they will also be given copies of
‘Seeing through the Spin’ and ‘No Logo’

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